From a simple idea, grew one of the UK’s largest cycling clubs
In January 2007, Russell Eden (who became the club’s first chairman) formed a new cycling club with a difference, “Stourbug” (Stourbridge Bicycle Users Group). Fed up with listening to his sister complain she could not lose weight, he formed the idea of challenging ladies to cycle from Stourbridge to Stratford‑upon‑Avon, 45 miles. Following an article in the local paper from which 10 replies were expected, 70 women answered his calling! 50 actually started training with Russell, who gave up every Saturday morning & lots of time at home organising. Many of these ladies had no previous experience.
On 12th May 2007, 33 people rode to Stratford and had the time of their lives! The group was ranged in age from 31‑63 and were split into small groups depending on ability. After the Stratford challenge, the club continued to grow under Russell’s chairmanship and in subsequent years the challenge ride was repeated with previous years members are helping to train the new intake.
By 2009 the numbers of people riding in the event had grown considerably as the video of the joyous arrival in Stratford on Avon shows
Over the years the club has organised many charity events, including a mass ride with over 300 entrants to raise funds for the local branch of Diabetes UK.
Russell’s efforts were recognised when he was voted “Midlands Volunteer of the year” by the CTC (Now Cycling UK)